Session 4

Homework - bring a WOW site to share with the class!



  • Can be any business or industry
  • Must have a mobile or RWD site, as well
  • Why do think it is WOW
  • How did you find it
I'll select 4 people per week to share with the class!!


Thursday 23/04 - I am online - available for chat or Hangout if you have any questions.

In Class Exercise - Concept - i Beacon

Please read the linked articles, check out the videos to discover how hotels, airlines + travel services are using Beacons.

Marriott Resorts are testing iBeacons - article linked here

Monsierge offers 'ahead of the curve' hotel tech - check out their Beacons info - view video

Virgin Atlantic uses iBeacon to help travelers navigate terminals - article here.

Look at how Sephora uses geofencing tech for in store + out of store - article here.


Assignment

1. Research + define beacon technology - how does it work with mobile devices?

2.Create an example of personsalized service - that a guest would truly value AND differentiates an independent hotel from chain offers.

3.  Your opinion - what do hoteliers have to understand to use Beacon tech without cyberstalking?

4. What is the management benefit of data collected using mobile interactions - both guests and staff.  How would you use these analytics to create innovative services?

 5. How could the Sephora approach be used effectively by Hotels?

You can do a blog post - or try out a new presentation app - Bunkr

26 comments:

  1. lizcraig.digitalMarch 18, 2015 at 6:22 AM

    Please post a link to your blog post or presentation.

    ReplyDelete
  2. Corina ToceaMarch 18, 2015 at 6:29 AM

    Please find attached the links to our presentation (me and Chang Bui):

    http://corinamba2a.blogspot.fr/2015/03/the-beacon-technology.html
    http://changmba2a.blogspot.fr/p/digital-marketing-hospitality.html

    Regards,

    Corina

    ReplyDelete
  3. UnknownMarch 18, 2015 at 7:03 AM

    Dear Ms Craig,

    Below you will find our presentation dealing with the concept iBeacon:

    http://lorinebenintendi.blogspot.fr/2015/03/the-concept-ibeacon.html

    Best regards,
    Lorine Benintendi
    MBA 2A

    ReplyDelete
  4. UnknownMarch 18, 2015 at 7:06 AM

    Dear Mrs Craig,

    Here is our presentation of the I beacon concept :

    http://prevosttyphaine.blogspot.fr/2015/03/ibeacon-presentation.html

    Kind Regards,

    Typhaine Prevost MBA2 A

    ReplyDelete
  5. UnknownMarch 18, 2015 at 7:09 AM

    Hello,
    Please find bellow the presentation made by me and Mathilde Beneteau


    http://businessdevelopmentomaatouk.blogspot.fr/2015/03/beacon-technologies.html

    Thank you
    Omar

    ReplyDelete
  6. UnknownMarch 18, 2015 at 4:36 PM

    Mrs. Craig,

    Please see below the link to my post + bunkr presentation.

    http://h1jrca.blogspot.fr/2015/03/blog-post.html

    ReplyDelete
  7. Travel Stories of RanjanMarch 22, 2015 at 4:59 AM

    Here is the link of our presentation on Ibeacon:

    http://futurehoteliers.blogspot.fr/p/digital-marketing.html

    Best reagrds,

    Ranjan KHOTEJA
    Agathe LIRZIN
    Gabriel RAMIREZ

    ReplyDelete
  8. delphine vichonMarch 25, 2015 at 7:26 AM

    Mrs Craig, Please find attached the links to my work :
    http://delphinevichon.blogspot.fr/
    Best regards,
    Delphine Vichon

    ReplyDelete
  9. baillot.blogpost.comApril 17, 2015 at 1:25 AM

    This comment has been removed by the author.

    ReplyDelete
  10. AnonymousApril 17, 2015 at 2:48 AM

    Mrs Craig,
    Here my post
    http://juliettepoupeecmh.blogspot.fr/
    Best regards

    ReplyDelete
  11. UnknownApril 23, 2015 at 1:58 AM

    Mrs Craig, here is my post to session 4:

    http://netliteracyskillscb.blogspot.fr/2015/04/beacon.html

    ReplyDelete
  12. UnknownApril 23, 2015 at 1:58 AM

    Dear Mrs Craig,

    Please find below my link to our presentation:

    http://ejougleux.blogspot.fr/2015/04/session-4-beacon-app.html

    Best Regards
    Eugénie Jougleux
    MBA2b

    ReplyDelete
  13. UnknownApril 23, 2015 at 1:59 AM

    Dear Mrs Craig,

    Here is my post:
    http://mba1mathilde.blogspot.fr/2015/04/session-4-beacons.html

    Best Regards

    ReplyDelete
  14. UnknownApril 23, 2015 at 2:15 AM

    Dear Mrs. Craig,

    Here is the presentation I have done with Ursula.
    http://mba2onlinebusiness.blogspot.fr/2015/04/ibeacon-concept.html

    Best regards,
    Celia

    ReplyDelete
  15. UnknownApril 23, 2015 at 2:17 AM

    Dear Mrs. Craig,

    Please find my presentation blog post:

    http://netliteracyskills.blogspot.fr/2015/04/session-4-wow-site-and-beacon-concept.html

    Best Regards,
    Julie Fournaux

    ReplyDelete
  16. baillot.blogpost.comApril 23, 2015 at 2:18 AM

    Dear Mrs Craig,

    Please find below my presentation :

    http://cmhbaillot.blogspot.fr/2015/04/beacon-technology-in-hospitality.html

    Best Regards
    Ida BAILLOT - MBA 2B

    ReplyDelete
  17. UnknownApril 23, 2015 at 2:18 AM

    Dear Mrs Craig,

    You will find below the link for the presentation I did with Celia Soumayé.

    http://ohbursuladupuy.blogspot.fr/2015/04/concept-ibeacon.html

    Regards,

    Ursula Dupuy MBA2B

    ReplyDelete
  18. Noéline TApril 23, 2015 at 5:17 AM

    Hello,

    Here is my presentation:
    http://noelinet.blogspot.fr/2015/04/beacons.html

    Noéline Tang,
    MBA2B

    ReplyDelete
  19. UnknownApril 23, 2015 at 6:44 AM

    Dear Mrs Craig,

    Here is my presentation for session 4 :
    http://mdaguanno8.blogspot.fr/2015/04/session-4-beacon-app.html

    Marine d'Aguanno
    MBA 2B

    ReplyDelete
  20. AnonymousApril 24, 2015 at 12:21 PM

    Dear Mrs Craig,

    Please find below the link to my blogpost:

    http://ohbd-bsin.blogspot.fr/p/digital-marketing-cont.html

    (Group: Benjamin Ponchaut; Frank Djeuda; Baptiste Sinoquet)

    Best regards,

    ReplyDelete
  21. UnknownApril 24, 2015 at 12:27 PM

    Sesion4
    http://onlinebizmba2b.blogspot.fr/2015/04/sesion4.html?m=1

    ReplyDelete
  22. UnknownApril 26, 2015 at 8:33 AM

    Dear Mrs Craig,

    Here is the updated post for session 4.

    http://mba1mathilde.blogspot.fr/2015/04/session-4-beacons.html

    Please let Claire and myself know if this is fine.

    Best Regards,

    ReplyDelete
  23. UnknownApril 26, 2015 at 9:15 AM

    Dear Mrs Craig,

    Here is the updated post for my session 4.

    http://netliteracyskillscb.blogspot.fr/2015/04/beacon.html

    Best Regards,

    Claire Bichon

    ReplyDelete
  24. UnknownApril 30, 2015 at 1:05 AM

    Dear Mrs Craig,

    Please find below the link to my blogpost:

    http://cmhgeneva.blogspot.fr/p/digital-marketing-for-hospitality.html

    (Group:Ponchaut; Djeuda; Sinoquet)

    Best regards,

    ReplyDelete
  25. NatCMHMay 6, 2015 at 6:09 AM

    Dear Mrs. Craig,

    Please find below the link of my post about iBeacon technology :

    http://natonlinebusinessdevelopment.blogspot.fr

    Natalia Wojakowska MBA2b

    ReplyDelete
  26. UnknownMay 9, 2015 at 5:36 AM

    http://buyssealexia.blogspot.fr/2015/05/a-concept-ibeacon.html

    Byusse Alexia

    ReplyDelete

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