January Classes 06/01 + 08/01 - a change of plans

A change of plans….

• 06/01 + 08/01 will be online only.
• Final Case Study to replace Final exam 13/01 + 16/01
• 13/01 + 16/01 - Face to Face class - SnapTraveller presentation by Sebastien Felix

Final Case Study -

• Due Dates
• MBA 2 A - 06/01 by 19:30
• MBA 2 B - 08/01 by 19:30
• Case Study Assignments are linked here

• You can do it at home,  as you will need WiFi
• This is NOT group work, each person must do 1 case study
• The Final Case study viewing, reading + creating presentation will take 2 ½ to 3 hours, the same amount of time as a scheduled class
• Timetable - it should take 2 1/2 to 3 hours
• View interactive presentation
• Read case study
• Research
• Think - analysis
• Create presentation
• Original work - NO copy-paste
• You may quote - Text link to your research sources

Full instructions and Final Case Study details are linked here.

MBA 2 A Submit your Final Case Study blog post here!!

MBA 2 B - link to submit case study

Enjoy your Holidays!!

My smartphone photo - Auto Awesome by Google

Poken Mobile Event + Expo Services

Session 10/12 - Mobile Guest Services for Independent Hotels

Hotel guest services have been revolutionized by mobile capabilities + Generation C mindset expectations.

Mobile Guest Services are being rolled out in most of the major hotel chains.  How can independent hotels compete innovating guest services?

The good news is that there are numerous mobile platforms - affordable + available to hotels and accommodation providers to compete effectively.

Let's take a look at several options +  you design services that independent hotels can create for their guests.

• Research a major chain mobile app/guest services
• Review + compare one the following to the chain's offering
• Checkmate - video at Phocuswright Travel Innovation
• Lounge Up
• Stay in Touch

Take a look at how AirBnB shares hospitality ideas with individual hosts - link here.

Submit Blog Here, please

Video Tools - most have a free version

Magisto

Animoto

Google AutoAwesome

Vine - 6 second video

MBA 2 A 10/12 Session F2F at CMH

My apologies for the confusion - yes, you do have a F2F class with me tomorrow.  The due date for session 4 work will remain 18/12.

Due Dates for Mobile Site Conversion

December Due Dates for Mobile Sites Assignment 

There is homework + 'classwork' due for Session 4.

Just a reminder note - the Dudamobile website assignment + Mocal homework has a new due date 
- MBA 2 A - Due Date 18/12
- MBA 2 B - Due Date 19/12

Each student must create a mobile site - this is not group work.

Please make sure that you submit the link to your blog post + the desktop version of the site using the Submit Link.  Thank you

Share your Net Tools + Post Your Special Interests

I am so pleased that many of you are curious about how to do things online.  It is just great!!

To better share info + make us all smarter, kindly post in the comment section below:

• Links to cool tools that you use
• Topics that YOU would like to know more about
• Examples - Search Engine Visibility; Social Media Publishing

Thank you.

Hotel Loyalty Programs + Influencers

Take a look at this article from +Business Insider for our discussion of Hotel loyalty programs.

Article Link.



What is the 'new' loyalty???

Paint the Sky - Interactive Art - Paris + Vancouver

#mobilemindset - Interactive Art - Use your Mobile to Paint the Sky 

Tech explanation of Mobile +  Unnumbered Sparks 

Set Up + Start MBA 2

Welcome to Online Business Development - Hospitality

Digital is the most exciting influence in hospitality ... and other industries...

In this course, we will explore the top 3 high impact trends:

• Generation C
• Influencer Marketing
• Mobile + Multi-screen marketing

For this class you need

• Gmail account - ONLY for this course
• A blog - set up on Blogger

Please fill out this initial assessment - including the link to your blog.

CMH MBA 2 - Hospitality Online Business Development

Hosp Biz Dev